This is your crash course on building your email list & basic marketing techniques!

LINKS & TOOLS MENTIONED

Project Management Tools

• Asana
• Clickup (what my company uses)
• Trello

Landing Page Providers 

• Leadpages (I personally use this one for both e-commerce & info-based)
• WordPress standalone pages (And embedded form plugins) *Note - you can embed Leadpages forms & landing pages into any WordPress page.

 Shopify Apps for Opt-Ins

• Zipify Pages (meant specifically for Shopify, and used as standalone landing pages as well as full-blown sales pages. I don't think they currently offer pop-ups)
• Note: Many Shopify themes come with email pop-up forms -- but most won't link directly to your CRM. The emails will just be added as contacts in your Shopify database, so they won't go into your email autoresponders. Make sure whatever popup service you use integrates with your email service provider directly. This is very important!

Tracking

If you're just starting out and not using Paid Traffic yet, don't worry too much about this just yet -- get the email funnel going and get your content happening and focus on organic. When you have that in place, you'll want to make sure you have Facebook & Google tracking on every single page you are sending people. That means your shop, your landing pages, your thank you pages, etc.

Please note this workshop is not about tracking, Facebook pixels, and advertising so I will link to documentation about how to install those things, but we won't be covering those topics this time.

• Install a Facebook Pixel on your site
• Google Analytics set up

Below is both an image and a PDF version of your action items!