[Reason #1] Why people fail at business

Dear entrepreneur (or aspiring entrepreneur), I need to be real with you. There’s a lot of fluff floating around the interwebs about starting your own business and enjoying all the freedom and rewards that can come from it. But I need to give you a shot of truth. I do this not to be mean…

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What they don’t tell you about being an entrepreneur

Become an entrepreneur, they said.It’ll give you freedom, they said. What they didn’t tell you is how stinking HARD it would be to do this.  There are many observations I’ve made over the years. I’ve often thought, “hmm, I don’t recall reading about this a single time in any of the business books.” Here are…

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The Lie of “Not Enough Time”

People frequently ask me what a day in the life of a mompreneur like me looks like. They gasp when they hear that a) I have five kids b) they are all homeschooled c) that I run multiple businesses on top of that, all from home. They usually say… “WOAH. I can’t even handle my…

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Market Research – Surveys

Most people do zero market research before launching a product. They come up with an idea, they think “everyone will want this!” and then launch it, often times with no audience. Hmm, I wonder why there’s an overwhelming sound of crickets chirping? There are many ways to do market research, but I’m going to hone…

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