[Part 3] How Your Small Business Can Thrive During a Recession: Build a moat around your business
In the last few blogs, I went over the major shifts we’re seeing in our economy. How business owners need to respond in order to stay alive and thrive during these weird times.We talked about how to reduce expenses and how to increase revenue. I even shared a notepad list of exactly how I would…
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[Part 2] How Your Small Business Can Thrive During a Recession: Increase Revenue
Increase Your Revenue! In Part 1 of how to save your business during a down economy we discussed the method for reducing costs. Before we move on to revenue, I wanted to show you this little exercise I recommend you do on a regular basis. Get a big sheet of white paper.If you have a…
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[Part 1] How Your Small Business Can Thrive During a Recession: Reduce Costs
Get ready for a doozy! We’ve been talking about the economic shifts and the effects that are having on businesses, especially online sellers and brands. We talked about a trifecta effect which is made up of inflation (which will likely continue to increase), a recession, and changes in shopping trends to more in-person. That adds…
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New Season in Ecommerce and Online Small Businesses
It’s no secret the economy has majorly shifted.
By definition, the USA is in an official recession. Inflation is through the roof. Not only that, but as lockdowns eased and we have a [likely temporary] feeling of normal life, people have shifted their daily behaviours, including tightening discretionary spending.
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How To Have a Million-Dollar Day in Sales – Even If Your Product Isn’t Ready to Sell Yet
In this post, I want to help creative entrepreneurs understand something that will completely alter the way they make an income and build their brand from this day forward. (Worth the read!) You see, it wasn’t long ago I was a broke artist at home with my five kids, feeling desperate to get out of…
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The Most Lucrative Thing You Can Ever Do In Your Small Business
Are you a small business owner selling physical products online? Are you trying to figure out how to become profitable as soon as humanly possible? Are you overwhelmed with the different marketing approaches out there and need to know what to focus on to truly move the needle in your business? If that’s the case,…
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How to Create Great Product Photos For Your Small Business Without Having to Be a Professional Photographer
Warning: This blog post is thorough — and free! Please leave me some love in the comments if you enjoyed this or if it was helpful. When I decided to launch my new handmade product business, I knew product photography would be an important part of selling, but I had no idea how to create photos that…
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Why I Don’t Like Etsy & Amazon For Building a Handmade Product Business
I was asked recently, “Hey Leah, do you have any tips for Etsy users just starting out?” Here’s my answer: I don’t like Etsy for the same reason I don’t like Amazon: 1) You can’t control the customer experience. 2) The platform is designed to benefit Etsy/Amazon, not you the seller. 3) You could get…
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From $0 to $100,000 in No Time Flat With No Start-Up Captial and No Audience
How do you launch a brand new product and go from zero to $100,000 in just weeks when you don’t have much start-up capital and zero audience? This is something I just experienced in my latest venture, Mythologie Candles, and I’m happy to share this free information with you (just leave me some love in…
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How I “Do It All”: Running Multiple Businesses As a Creative Entrepreneur With Five Kids
The Secret To Organized Chaos 😀 You may have stumbled upon my blog or social media and might also be wondering how on earth I have time for three businesses (plus possibly helping you!) AND homeschool my 5 kids. I get this question on a weekly basis, so I think it’s time for a post!…
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