#25: How to Get Out of Side Hustle Mode and Finally Scale | From Hobby to 6-Figure Business

October 29, 2025

In this episode, we uncover: Why so many makers get stuck in “hobby” mode — and how to break free. The biggest mindset blocks that keep creatives from growing past a plateau. Practical steps Elke can take right now to build her audience and email list. How to set clear goals and deadlines without losing the joy of creating. What it really looks like to transition from passion project → profitable empire

In this episode, you’ll hear:
(02:01) Elke’s Business and Challenges
(04:23) Strategies for Scaling Creative Businesses
(05:51) Building an Audience and Email List
(16:47) Mindset and Overcoming Blocks
(24:00) Overcoming Fear in Business
(25:00) First Steps in Building an Email List
(26:05) Importance of Deep Dive Surveys
(27:31) Mindset Shift: From Hobby to Seven-Figure Business
(30:33) Balancing Business with Personal Life
(33:18) Setting Goals and Deadlines
(34:37) Reevaluating Business Models for Scalability
(40:10) Focusing on High-Leverage Activities
(42:50) Final Thoughts and Encouragement

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