Business
Market Research – Surveys
Most people do zero market research before launching a product. They come up with an idea, they think “everyone will want this!” and then launch it, often times with no audience. Hmm, I wonder why there’s an overwhelming sound of crickets chirping? There are many ways to do market research, but I’m going to hone…
Read More[Part 3] How Your Small Business Can Thrive During a Recession: Build a moat around your business
In the last few blogs, I went over the major shifts we’re seeing in our economy. How business owners need to respond in order to stay alive and thrive during these weird times. We talked about how to reduce expenses and how to increase revenue. I even shared a notepad list of exactly how I…
Read More[Part 2] How Your Small Business Can Thrive During a Recession: Increase Revenue
Increase Your Revenue! In Part 1 of how to save your business during a down economy we discussed the method for reducing costs. Before we move on to revenue, I wanted to show you this little exercise I recommend you do on a regular basis. Get a big sheet of white paper.If you have a…
Read More[Part 1] How Your Small Business Can Thrive During a Recession: Reduce Costs
Get ready for a doozy! We’ve been talking about the economic shifts and the effects that are having on businesses, especially online sellers and brands. We talked about a trifecta effect which is made up of inflation (which will likely continue to increase), a recession, and changes in shopping trends to more in-person. That adds…
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