Marketing
Market Research – Surveys
Most people do zero market research before launching a product. They come up with an idea, they think “everyone will want this!” and then launch it, often times with no audience. Hmm, I wonder why there’s an overwhelming sound of crickets chirping? There are many ways to do market research, but I’m going to hone…
Read MoreWhy I Don’t Like Etsy & Amazon For Building a Handmade Product Business
I was asked recently, “Hey Leah, do you have any tips for Etsy users just starting out?” Here’s my answer: I don’t like Etsy for the same reason I don’t like Amazon: 1) You can’t control the customer experience. 2) The platform is designed to benefit Etsy/Amazon, not you the seller. 3) You could get…
Read MoreHow to Promote Your Products Online: Part 1 – Culture
This post is an introduction to successful marketing and promotion online and is not a step-by-step tutorial (there is no way a blog post could sufficiently provide that level of detailed information – not even in a Youtube video), however, the information in this post is incredibly valuable and will help you become more successful because great…
Read MoreZero to a Million Dollars in 9 Months With Handmade Products: How I Did It Step-by-Step
Who I Am and Why You Might Want to Pay Attention (or not)… My name is Leah McHenry. I’m a wife of 15 years, a mother of 5 beautiful children (ages 6-14), and I’m a songwriter, entrepreneur, and marketing coach. Here’s a list of my current businesses so you can check me out and see…
Read MoreHow to Manage Your Time Like a Multi-Millionaire
For many small business owners, time management can be a real challenge. And if you’re a mom like me – you understand this challenge on a whole other level! In addition, I often find many entrepreneurs don’t get the results they want because they waste time on things that FEEL urgent or important, but don’t…
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