Marketing
Why I Don’t Recommend Marketing Agencies for Small Businesses (And What to Do Instead)
I’m about to share something that might ruffle some feathers in the business world. After 10 years of building multiple eight-figure companies and hiring (then firing) over 10 marketing agencies, I’ve learned a hard truth: If your business is making less than $80,000 per month, hiring a marketing agency is probably the worst business decision…
Read MoreMarket Research – Surveys
Most people do zero market research before launching a product. They come up with an idea, they think “everyone will want this!” and then launch it, often times with no audience. Hmm, I wonder why there’s an overwhelming sound of crickets chirping? There are many ways to do market research, but I’m going to hone…
Read MoreWhy I Don’t Like Etsy & Amazon For Building a Handmade Product Business
I was asked recently, “Hey Leah, do you have any tips for Etsy users just starting out?” Here’s my answer: I don’t like Etsy for the same reason I don’t like Amazon: 1) You can’t control the customer experience. 2) The platform is designed to benefit Etsy/Amazon, not you the seller. 3) You could get…
Read MoreHow to Promote Your Products Online: Part 1 – Culture
This post is an introduction to successful marketing and promotion online and is not a step-by-step tutorial (there is no way a blog post could sufficiently provide that level of detailed information – not even in a Youtube video), however, the information in this post is incredibly valuable and will help you become more successful because great…
Read MoreZero to a Million Dollars in 9 Months With Handmade Products: How I Did It Step-by-Step
Who I Am and Why You Might Want to Pay Attention (or not)… My name is Leah McHenry. I’m a wife of 15 years, a mother of 5 beautiful children (ages 6-14), and I’m a songwriter, entrepreneur, and marketing coach. Here’s a list of my current businesses so you can check me out and see…
Read MoreHow to Manage Your Time Like a Multi-Millionaire
For many small business owners, time management can be a real challenge. And if you’re a mom like me – you understand this challenge on a whole other level! In addition, I often find many entrepreneurs don’t get the results they want because they waste time on things that FEEL urgent or important, but don’t…
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