Posts Tagged ‘ecommerce’
Market Research – Surveys
Most people do zero market research before launching a product. They come up with an idea, they think “everyone will want this!” and then launch it, often times with no audience. Hmm, I wonder why there’s an overwhelming sound of crickets chirping? There are many ways to do market research, but I’m going to hone…
Read More[Part 3] How Your Small Business Can Thrive During a Recession: Build a moat around your business
In the last few blogs, I went over the major shifts we’re seeing in our economy. How business owners need to respond in order to stay alive and thrive during these weird times. We talked about how to reduce expenses and how to increase revenue. I even shared a notepad list of exactly how I…
Read More[Part 2] How Your Small Business Can Thrive During a Recession: Increase Revenue
Increase Your Revenue! In Part 1 of how to save your business during a down economy we discussed the method for reducing costs. Before we move on to revenue, I wanted to show you this little exercise I recommend you do on a regular basis. Get a big sheet of white paper.If you have a…
Read MoreNew Season in Ecommerce and Online Small Businesses
It’s no secret the economy has majorly shifted.
By definition, the USA is in an official recession. Inflation is through the roof. Not only that, but as lockdowns eased and we have a [likely temporary] feeling of normal life, people have shifted their daily behaviours, including tightening discretionary spending.
Read MoreHow To Have a Million-Dollar Day in Sales – Even If Your Product Isn’t Ready to Sell Yet
In this post, I want to help creative entrepreneurs understand something that will completely alter the way they make an income and build their brand from this day forward. (Worth the read!) You see, it wasn’t long ago I was a broke artist at home with my five kids, feeling desperate to get out of…
Read MoreWhy I Don’t Like Etsy & Amazon For Building a Handmade Product Business
I was asked recently, “Hey Leah, do you have any tips for Etsy users just starting out?” Here’s my answer: I don’t like Etsy for the same reason I don’t like Amazon: 1) You can’t control the customer experience. 2) The platform is designed to benefit Etsy/Amazon, not you the seller. 3) You could get…
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